Background & methodology
25 years. Three worlds. One question: did behavior actually change?
Corporate learning, K-12 education, and 19 years in banking before that. I design instruction the same way regardless of the client—starting from the performance problem, not the course format.
Bio
I’m the founder of P3 eLearning Solutions, a boutique instructional design and eLearning consultancy based in Crystal River, Florida. I hold an M.Ed. and have spent roughly 25 years across corporate training, K-12 educational leadership, and banking—19 years in financial services (Bank One, SouthTrust, Fifth Third) before moving into learning and development full time, and 15 years in Lee County Schools as a classroom teacher, CTE department head, and assistant principal, teaching both secondary and adult learners.
That combination is unusual in this field. Most instructional designers come from one lane—corporate L&D, or academia, or a single industry. I’ve had to translate technical banking process into teachable steps, run a classroom of teenagers, and now build enterprise curriculum for a global software vendor and a state government agency. The throughline is the same discipline applied to very different audiences: figure out what people actually need to be able to do, then design backward from that.
Today P3 operates primarily as a solo practice with a small bench of trusted subcontractors, which means I’m hands-on in every phase of every engagement—from the first discovery call to the final storyboard to the shipped course.
At a glance
Tools
Project methodology
ADDIE, in practice
ADDIE gets criticized as a rigid, linear relic. In practice, on real engagements, it’s an accountability structure—a way to make sure a six-figure curriculum project stays tied to a business outcome instead of drifting into content for its own sake. Here’s what each phase actually looks like on my projects.
Find the real gap
Stakeholder interviews, existing-material audits, and SME sessions to define the performance gap, the audience’s actual starting point, and the business constraint driving the project (a renewal deadline, a regulatory requirement, a rollout date). Objectives get written here, before any slide or storyboard exists.
Architect the arc
Objectives get mapped to assessment items first, then sequenced using the Cadence Framework’s three-beat arc—Connect, Learn, Reflect—grounded in Knowles’ andragogy and Kolb’s experiential learning cycle. This is where a persona or narrative throughline gets built, if the content calls for one.
Build at speed
Storyboards, scenario-based practice, and interactive builds in Articulate, custom HTML/CSS/JS, or an LMS-native format—increasingly AI-accelerated (Synthesia, WellSaid Labs, Claude) to cut production time 30–50% without cutting instructional rigor. This is what makes solo delivery at enterprise scale possible.
Deploy and support
LMS deployment, facilitator guides, access provisioning, and rollout coordination across regions or business units. For self-hosted builds, this includes Netlify deployment, DNS, and accessibility passes.
Measure against the gap
Completion and quiz-gate data are the floor, not the goal. Evaluation ties back to the original Analyze-phase performance gap—did the leadership meeting get more productive, did the reconciliation process get faster, did the statewide model actually get adopted.
Learner-experience design
The Cadence Framework
Inside the Design and Develop phases of ADDIE, the Cadence Framework is what actually shapes the learner’s moment-to-moment experience: a three-beat arc—Connect, Learn, Reflect—repeated across four structural phases.
Opening Cadence
Establish relevance and the learner’s starting context before introducing new content.
Building Cadence
Introduce concepts in sequenced, chunked practice with immediate application.
Bridge Cadence
Connect new skills to the learner’s real workflow through scenario-based transfer tasks.
Closing Cadence
Consolidate through reflection and spaced practice cues that extend past the course itself.
See it applied to real projects
Four case studies walk through this exact process end to end.